Mumma
Mumma is a fictional app that caters to moms. It's a therapist, friend and life saver all in one place.
Role: UI/UX designer, User research, Usability testing, User Interviews
Tools used: Figma, Miro
Problem
Moms today are busier than ever. With the responsibilities of taking care of your family, maintaining a social life and trying to spare time for self care, it can all be draining, both mentally and emotionally.
Goal
- Connect moms to therapists.
- Encourage moms to connect with others who may be going through the same thing.
- Cater to the needs and busy schedules of moms, regardless of income.
Research
Personas
Beginning my research I wanted to identify who my target audience was and what their needs, likes, dislikes were for the users who'd ideally interact with my app. To do so I created a persona that outlined my target audience and provided context about their lifestyles, frustrations and experiences.
Research
Quantitive Research
With a clear understanding of my audience and their preferences, I moved onto the next stage of my research where I analyzed the data I received from interviews.
Design
Lo-Fi Sketches
In my Lo-Fi prototype I worked on establishing a cohesive visual design and basic user interface elements. I aimed for the user to avoid a huge learning curve and instead for them to easily pick up on what certain icons meant and how they function.
Design
User Feedback
With my Lo-Fi prototypes my goal was to test the usability of the app and gain any insight on what should be added or taken out to improve the overall experience. Here is some feedback I received.
"I really like it! but what if I need to go back to the screen before? How would I get there?"
"When I go to my own profile it has photos but what if I had no photos posted? What would that look like for me?
"I love the concept. I'm thinking about if there was an error on the screen, How would that look?"
Design
Hi-Fi Prototype
In this part of my design phase, I wanted to address the insights that were given and confusion from my feedback and overall refine the app.
Testing
User Usability
With my final round of testing I was able to receive a better response from participants. Keeping in mind the previous feedback I received, I was able to implement the details that were needed to create a better experience for users and answer the questions they had about my design from the Lo-Fi prototype.
"This app feels familiar, it's easy to use!"
"I like how it looks, it seems calm and aesthetically pleasing."
"I like that I'm able to pick certain things that can cater to me and my situation, it's very personal."
Although many of the responses were positive, I was able to receive some critique and implement it into my final design. A few examples are show below.
Before
After
Some users suggested captions under the titles so that there is no misunderstanding. Many users preferred the captioned icons in comparison so the icon only buttons.
After
Before
Some users felt like something was "missing" on this page. I created a slide bar that could help users locate certain topics that interested them when on the community page. I received a better response on the new design.
Takeaway
When working on a big project by myself I learned how vital accessibility and simplicity is for users. I found that the personas, user feedback and usability tests from my target audience was the most valuable part from my design process.The average User didn’t want to decipher what an icon could possibly mean or anything of that nature. Going forward with possible iterations I would like to explore how to make the community section even more interactive.